MakeSHIFT

From the heyday of TV advertising, to the dawn of the Internet and the rise of the digital experience, makeSHIFT explores the art and science behind the advertising industry’s 20+ year evolution. See how creative technologies drove a shift from pushing messages through TV, radio, print, and outdoor ads to delivering increasingly engaging, immersive, and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models, and press ahead.