MakeSHIFT
![](https://cdn.prod.website-files.com/64e961c3862892bff815289d/6690c42121ca4f3371f24b1c_makeSHIFT_1920x1080_Clean.jpg)
From the heyday of TV advertising, to the dawn of the Internet and the rise of the digital experience, makeSHIFT explores the art and science behind the advertising industry’s 20+ year evolution. See how creative technologies drove a shift from pushing messages through TV, radio, print, and outdoor ads to delivering increasingly engaging, immersive, and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models, and press ahead.