MakeSHIFT
Season
The documentary film by WP Engine explores the art and science behind the advertising industry's 20+ year evolution.

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Documentary
History
Art
Business
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From the heyday of TV advertising, to the dawn of the Internet and the rise of the digital experience, makeSHIFT explores the art and science behind the advertising industry’s 20+ year evolution. See how creative technologies drove a shift from pushing messages through TV, radio, print, and outdoor ads to delivering increasingly engaging, immersive, and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models, and press ahead.