ROCK Action and Global Trekker Launch across Taiwan
Singapore, 16 January 2024—ROCK Action and Global Trekker, channels owned and operated by Rock Entertainment Holdings, launched on the basic cable tier across all the major operators in Taiwan earlier this month. While both channels were previously offered only in premium cable packages in the market, now ROCK Action and Global Trekker are available to more than 6 million homes in Taiwan each as part of the basic cable service. The two channels successfully launched on major cable operators including KBRO, CNS, TBC, and Top, along with several additional operators, on top of their existing presence on platforms like Hami Video, 4gTV and GtTV.
Notably, ROCK Action made its debut this month on the Chunghwa Telecom MOD IPTV platform, securing channel 617—formerly held by Star Movies HD, which exited the market at the end of 2023. Global Trekker already launched on MOD in 2023.
“The expansion marks a significant milestone for us, and we are excited to bring ROCK Action and Global Trekker to wider audiences in Taiwan," said Beatrice Lee, Rock Entertainment's CEO. “The overwhelming success and positive reception of ROCK Action and Global Trekker in Asia has definitely inspired us to continue delivering premium content to our viewers.”
ROCK Action is a 24/7 action movie channel that has been well-received in Asia, seeing a steady increase in viewership since its launch in late 2022. ROCK Action audiences can catch Hollywood blockbusters and fan-favourite action films, including Snow White and The Huntsman starring Chris Hemsworth and Charlize Theron, the latest Charlie’s Angels featuring Kristen Stewart, the adrenaline-pumping Fast & Furious franchise led by Vin Diesel, Matt Damon’s iconic Bourne series, Zombieland starring recent Golden Globe winner Emma Stone and many more.
Global Trekker is a leading multi-genre factual entertainment channel dedicated to bringing compelling and inspiring stories from around the world. Its key content pillars are Nature & Environment, Destination & Food, Business, Science & Technology and Personality & Art. Viewers can catch programmes such as A Year in the Wild, Destination Flavour: Japan and Life in Color with David Attenborough to name a few.
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ABOUT
Rock Entertainment Holdings distributes content via Linear Pay-TV channels, branded and unbranded VOD, and FAST platforms across the globe. We have a multi-genre catalogue containing over 2,000 hours of content, including natural history, documentary, lifestyles, movies, entertainment, short-form digital, and preschool kids programming.
Rock Entertainment’s channel business offers a portfolio of media brands such as ROCK Entertainment, ROCK Action, ROCK Extreme, Global Trekker, ZooMoo, and Golden Chinese Drama channel.
Visit www.rockentertainment.com for more information about Rock Entertainment Holdings.
Media Contact:
Vivian Yan
Marketing Manager
e: vivian.yan@rockentertainment.com
Hazel Lua
Assistant Marketing Manager